Sponsored profile listings, Standard remarketing with search, Google analytics dashboard…

The University of Mary Washington, a public institution in Virginia, awarded a contract to Niche.com, Inc. on July 6, 2026, with a cumulative value of $117,490.00. The contract encompasses digital marketing and lead generation services to be delivered to Jessica Haghverdi. The scope of work includes sponsored profile listings, standard remarketing with search functionality, Google Analytics dashboard access, triggered email capabilities, market intelligence reporting, free custom prospect bulk data, premium profile features, sponsored search listings, custom prospect subscription services, and qualified inquiries subscription services.

These marketing and analytics services represent a comprehensive digital engagement platform designed to enhance the institution's visibility and generate qualified prospects. The single line item contract, valued at $117,490.00, was structured as a one-time delivery of integrated marketing tools and subscription-based services. The contract reflects the University of Mary Washington's investment in modern recruitment and enrollment marketing technologies to support institutional objectives through data-driven prospecting and targeted advertising capabilities.