Monthly creative retainer of $15,953.83 for a 1-year contract with Spark and 7 more items

Longwood University in Virginia awarded a contract to Spark451 Inc. on June 29, 2026, with a cumulative value of $1,005,636.00. The contract encompasses student recruitment and enrollment management services, with deliverables directed to Katie Trammell. The primary service component includes a monthly creative retainer of $15,953.83 for a one-year contract term, supporting ongoing marketing and creative initiatives for the institution's recruitment efforts.

The contract encompasses targeted search and outreach services across multiple student populations, including Senior Search services valued at $158,191.00, Sophomore/Junior Search services valued at $144,910.00, and Admitted Yield services valued at $39,393.00. Associated postage and mailing costs are itemized separately, with Senior Search Postage at $37,030.00, Sophomore/Junior Search Postage at $31,514.00, and Admitted Yield Postage at $3,152.00. Additionally, the contract includes an estimated $400,000.00 allocation for additional services to be invoiced outside the standard cost summary and retainer structure, based on historical spending patterns.