Advertising on LinkedIn. Ads will not exceed $18,000.00 Term 1-23-26 until 6-3-27 and 1 more item

Virginia's Department of Motor Vehicles awarded contract PO05244887-V3 to LinkedIn Corporation on August 4, 2026, for a cumulative contract value of $36,000.00. The contract encompasses advertising services delivered through the LinkedIn platform, with deliverables directed to Andrew Tyson. The engagement consists of two distinct line items, each valued at $18,000.00, representing separate advertising initiatives with overlapping performance periods extending through June 3, 2027.

The first line item covers LinkedIn advertising services commencing January 23, 2026, through June 3, 2027. The second line item, designated for Mobile Identification under cost code 432, initiates July 31, 2026, and continues through June 3, 2027. Both line items are capped at $18,000.00 and represent the Department of Motor Vehicles' promotional efforts to leverage LinkedIn's advertising capabilities to reach targeted audiences during the specified contract period.