Programmatic Retargeting and Display Uploaded audience segment + contextual and 5 more items

Old Dominion University has awarded a contract to Ambio EDU under purchase order PO05165905-V3, effective October 6, 2026, with a cumulative value of $59,130.00. The contract encompasses a comprehensive digital marketing and advertising campaign targeting high school students across Virginia. Services are to be delivered to Ulice Hopson and include programmatic retargeting and display advertising through uploaded audience segments with contextual targeting (2,304 impressions), performance television via Connected TV/Over-the-Top streaming platforms targeting 12,500 yield and 15,000 junior-level prospects across 25 high schools representing approximately 60,000 devices with lookalike audience expansion across 25 counties (14,400 impressions), and mobile-to-social integration across multiple platforms including Meta/Instagram Stories and Reels, Snapchat, and TikTok (12,096 and 7,592 impressions respectively).

The contract further includes paid search engine marketing services covering both branded and non-branded keywords (8,106 impressions), and a comprehensive campaign management fee of $14,632 that encompasses campaign management, optimization, monthly reporting, consultation calls, and site visits. All line items are priced at a unit rate of $1.00 per impression or deliverable, with quantities reflecting the total scope of digital advertising exposure and management services to be executed throughout the contract period.