BWF to consult with Pam Brock and team on developing Personas and 1 more item

State & local contract award Virginia Awarded

Contract number
PO05025282-V2
Awardee
Bentz Whaley Flessner and Associates Inc
Contracting organization
James Madison University
Cumulative value
$29,622

About this award

James Madison University in Virginia awarded contract PO05025282-V2 to Bentz Whaley Flessner and Associates Inc (BWF) on June 15, 2026, with a cumulative contract value of $29,621.50. The contract encompasses two primary deliverables: consulting services to develop personas in collaboration with Pam Brock and her team, valued at $27,301.50, and a persona focus group session valued at $2,320.

The contract represents a specialized consulting engagement focused on user research and persona development activities. BWF will provide expert consultation on persona creation methodologies and facilitate a dedicated focus group to support the contracting organization's user experience and product development objectives. No specific performance period dates or geographic location of performance details beyond the Virginia contracting organization are specified in the contract documentation.

Line items

Item Total
BWF to consult with Pam Brock and team on developing Personas. 1 Each × $27,301.50 $27,301.50
Persona focus group 1 Each × $2,320.00 $2,320.00

Award details come from logi.cgieva.com. Updated .

Quick answers

Who was awarded contract PO05025282-V2?

Contract PO05025282-V2 was awarded to Bentz Whaley Flessner and Associates Inc by James Madison University in Virginia on June 15, 2026.

How much is contract PO05025282-V2 worth?

Its cumulative value is $29,622.

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