YouGov will interview 4,000 respondents representative of 21-70 year olds that are… and 1 more item

The University of Virginia awarded contract A207_PO-0460567-V2 to YouGov on August 12, 2026, for a cumulative contract value of $40,025.00. YouGov, serving as the prime contractor, will conduct market research services for delivery to Kelly Bloem at the University of Virginia in Virginia. The contract encompasses two line items, each valued at $12,000.00 and $28,025.00 respectively, for a total contract value of $40,025.00.

YouGov will execute quantitative survey research consisting of two separate interview panels, each comprising 4,000 respondents. The respondent populations will be stratified to represent college-educated, full-time working individuals aged 21 to 70 years old, with demographic representation across age, race, gender, education, and region. Each survey instrument will require approximately 9 to 10 minutes to complete and will incorporate a conjoint experiment component. The services are to be delivered to the University of Virginia in Virginia.