Strategic Planning & Research and 7 more items

The University of Virginia awarded a contract to Padilla on July 11, 2026, with a cumulative value of $281,000. The contract encompasses comprehensive marketing and media services to be delivered to Karen Eve Barnes. The scope of work includes strategic planning and research ($55,000), paid media expenses ($150,000), campaign planning and setup ($9,000), search engine marketing services ($12,000), ongoing campaign management and tactic spend ($19,500), analytics and reporting ($20,000), account management ($10,500), and job-related paid media management ($5,000).

The engagement represents a full-service marketing arrangement combining strategic consulting with paid media execution and performance measurement. Deliverables span the planning, execution, and evaluation phases of marketing campaigns, with particular emphasis on digital advertising channels and search engine marketing. The contract does not specify a defined performance period beyond the award date, nor does it itemize separate annual values or specific geographic performance locations beyond the University of Virginia's Virginia-based operations. All services are consolidated under a single contract vehicle with eight distinct line items that collectively constitute the total contracted value.