Renewal for Simply Analytics w/5 user P & A-Standard, MRI-SimmonsLOCAL Data, Claritas PRIZM Data…

SimplyAnalytics Inc. was awarded a renewal contract by the College of William & Mary in Virginia on July 22, 2026, with a total cumulative value of $13,146.00. The contract encompasses a single-user license renewal for SimplyAnalytics software configured for five users, which includes access to proprietary data sources including Claritas PRIZM Data and MRI-Simmons LOCAL Data. The award represents a fiscal year 2026 database renewal as documented on the McLeod Library Database Renewal List and is subject to information technology approval requirements.

The deliverable is designated for delivery to Steven Swartz at the College of William & Mary, which serves as both the contracting organization and place of performance. The contract term extends through 2027, with the renewal providing continued access to analytics capabilities and market segmentation data essential for the institution's research and operational decision-making needs. The single line item is priced at $13,146.00 per unit on an annual renewal basis.