Impaired driving media campaign, statewide; 79050

The New York Department of Motor Vehicles awarded a contract to Miller Advertising Agency Inc. on May 25, 2026, with a cumulative contract value of $1.1 million. The contract period extends through September 7, 2026. As the prime contractor, Miller Advertising Agency Inc. is responsible for delivering advertising services to support the Department of Motor Vehicles' communications objectives during this performance period.

While the specific scope of advertising services is not detailed in the available contract documentation, the engagement with an advertising agency by the Department of Motor Vehicles indicates work likely encompassing media planning, creative development, or campaign execution. The three-month performance timeline and contract structure suggest a defined project or seasonal campaign rather than an ongoing retainer arrangement. Specific performance locations and detailed service specifications are not provided in the award information.