Distracted Driving campaign

The New York Department of Motor Vehicles awarded contract OC0003803 to Miller Advertising Agency Inc. on April 1, 2026, with a cumulative contract value of $400,000. The contract period of performance extends through April 30, 2026. While the specific scope of work is not detailed in the available documentation, the nature of the awardee and contracting organization indicates that services are likely related to advertising or marketing communications.

The contract represents a procurement by a state agency in New York, with Miller Advertising Agency Inc. serving as the prime contractor responsible for delivery of all contracted services. The compressed performance schedule, spanning one month from award to completion, suggests either a short-term campaign or discrete deliverable rather than an ongoing engagement. Specific performance locations and detailed service specifications are not provided in the available contract documentation.