Contract CW7656

The University of Nebraska, a state entity in Nebraska, awarded a contract to HALDA Inc. for the provision of artificial intelligence-powered interactive website engagement services. The contract, valued at $24,000 for the performance period of February 1, 2026, through January 31, 2027, encompasses analytics gathering, request-for-information functionality, chat capabilities, and customizable surveys and quizzes. These services are designed to increase lead conversions for the University's College of Business Graduate Programs office, with Aaron Crabtree serving as the primary University contact and Dallin Palmer as President and Chief Operating Officer of HALDA Inc.

This non-competitive sole-source procurement was classified under Board of Regents Policy 6.2.1.10(f) as a unique service. The contract represents the third amendment to a Master Agreement originally executed on November 28, 2023, with a cumulative contract value to date of $80,900. The agreement provides for up to four optional one-year renewal periods at mutually agreed pricing, with potential total contract value including renewals reaching $105,100. Monthly invoicing is required, and the University retains all intellectual property rights to deliverables and data generated under the contract.