Contract CW48041

The University of Nebraska Board of Regents (through University of Nebraska-Lincoln's College of Journalism and Mass Communications) awarded a master agreement-expenditure contract to American Marketing Association Inc. (AMA Lincoln) on September 1, 2026, with a contract value of $2,000.00 and a performance period extending through May 3, 2027. Under this sponsorship agreement, AMA Lincoln will organize and host SkillSchool events—workshop-style professional development sessions scheduled for September, November, February, and April across the 2026-2027 academic year. These events are designed to provide skill development, teamwork, and networking opportunities for early-to-mid-level marketing and advertising professionals, agency representatives, students, and business participants.

AMA Lincoln will manage speaker coordination, event registration, and refreshment provision, with events hosted at the Agency Space to promote the University's Experience Lab. In exchange for the sponsorship value, the University of Nebraska-Lincoln receives co-branding on promotional materials, designated presentation time for graduate program promotion, complimentary attendance for undergraduate and graduate students, website and collateral sponsorship listing, and dedicated marketing support including two promotional emails and four social media posts. The contract is governed by Nebraska state law, with payment due within forty-five days of invoice receipt, and includes provisions allowing either party to cancel scheduled events due to weather or unforeseen circumstances, with AMA Lincoln providing alternative promotional opportunities to fulfill the sponsorship commitment if rescheduling is not feasible.