Customized strategy for enrollment marketing focusing on non-resident student populations and 6 more items

The University of Nebraska has awarded a contract (CW38151) to Landmark Implements for comprehensive marketing and enrollment services, effective from January 1, 2026, through December 31, 2028. The contract is valued at $1,761,800.00 and encompasses a suite of strategic marketing and student recruitment services specifically designed to enhance the university's enrollment efforts.

The contract's line items include customized enrollment marketing strategies targeting non-resident student populations, comprehensive branding services (brand research, strategy, design, and deployment), digital marketing services, and enrollment-specific initiatives. Additional services cover digital strategy development, multichannel campaigns, social media marketing, search engine marketing, student search processes, engagement scoring, and Slate implementation and optimization. The scope also includes professional services delivery, confidential information management, and property rights management, demonstrating a holistic approach to supporting the University of Nebraska System's strategic enrollment objectives.