Contract 46714

The University of Nebraska-Lincoln, through its Board of Regents and Department of Intercollegiate Athletics, awarded a facilities limited use license contract to 37 Entertainment Company, LLC, a Nebraska limited liability company, for the organization and hosting of the Big Red Bash Concert at Memorial Stadium in Lincoln, Lancaster County, Nebraska. Under this Letter of Intent executed March 25, 2026, and formalized by contract award on October 24, 2026, the prime contractor is responsible for organizing and promoting a live music event with an anticipated attendance of approximately 90,000 patrons and ticket pricing ranging from $50 to $200 per attendee. The contract amount is valued at $1,500,000.00, representing an unconditional guarantee of University Fees due within 10 days following the October 24, 2026 event date.

37 Entertainment Company bears responsibility for all artist fees, travel arrangements, hospitality, crew catering, staging, sound, lighting, signage, and production-related costs associated with the concert. The contractor retains 100 percent of ticket revenue, parking revenue, merchandise revenue (subject to a $1.00 per ticket University buyout), and sponsorship revenue exclusive of University-secured sponsorships. The University of Nebraska-Lincoln retains all food and beverage revenue and maintains approval authority over premium seating pricing. The agreement is governed by Nebraska state law and subject to the Nebraska State Contract Claims Act, with dispute resolution occurring in Lancaster County courts.