Movie Theater Advertisement Campaign for Back-to-School Physicals, 10 weeks

The Florida Department of Health awarded contract EP574484 for a movie theater advertisement campaign promoting back-to-school physicals. The contract, valued at $4,605.30, was executed for a two-month performance period from July 1, 2026, through August 31, 2026. The deliverable consists of 4,605 advertisement units to be placed across movie theater venues, with each unit priced at $1.00. The campaign is designed to reach families during the back-to-school season, leveraging movie theater audiences as a targeted medium for promoting physical examination services to school-aged children.

The contract represents a focused public health communications initiative by the Florida Department of Health to increase awareness and utilization of back-to-school physical examination services during peak back-to-school season. The materials provided do not identify the specific prime contractor, county of performance, or the particular movie theater chains or geographic regions where the advertisements will be displayed. The relatively modest contract value and compressed performance timeline indicate this represents a targeted, short-term advertising placement rather than a comprehensive statewide campaign.