2. Priority Service Campaign (30% of budget) Using the Health Hub of Gulf and Franklin Counties… and 1 more item

The Florida Department of Health has awarded a $5,000.00 contract for marketing and promotional services to support clinical service delivery in Gulf and Franklin Counties. The contract, designated EP518978, is effective from February 23, 2026 through June 23, 2026. The award encompasses two distinct service components: a Local Awareness Campaign comprising 70 percent of the contract value ($3,500.00) and a Priority Service Campaign representing 30 percent of the contract value ($1,500.00). Both components leverage the Health Hub platform of Gulf and Franklin Counties as the delivery mechanism.

The Local Awareness Campaign is a media project designed to promote Department of Health clinical services and maintain consistent visibility of these services among county residents. This component prioritizes reach, engagement, and website traffic optimization through the Health Hub platform. The Priority Service Campaign focuses on promoting twelve high-priority clinical services, including immunizations, women's health, and primary care, through the same Health Hub platform. Together, these deliverables constitute a coordinated marketing initiative to increase awareness and utilization of Department of Health clinic services within the specified geographic service area.