Target Zero Billboard Advertising (4 week periods) and 1 more item

The Florida Department of Transportation (FDOT) has awarded a contract (EP482868) for Target Zero billboard and advertising services, with a total contract value of $12,215. The contract period spans from November 1, 2025, to October 31, 2026, covering a one-year duration. The primary deliverables include 13 instances of Target Zero Billboard Advertising, each priced at $875 per four-week period, and a single vinyl production for advertising at $840.

The advertising campaign appears focused on the Target Zero highway safety initiative, which likely aims to reduce traffic accidents and fatalities. The contract includes production of advertising vinyl and subsequent billboard placement across Florida, with a structured approach of 13 four-week advertising cycles. The total contract value of $12,215 breaks down to $11,375 for billboard advertising (13 x $875) and $840 for vinyl production, representing a comprehensive approach to public safety messaging through visual communication channels.