Background: FLHSMV is leading its Pedestrian Safety Awareness campaign from October 1-31, 2026…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) awarded a contract valued at $35,000 on October 1, 2026, for the development and execution of a one-month pedestrian safety awareness campaign. The contract period runs from October 1 through October 31, 2026. The awarded vendor is responsible for producing and designing advertisements in English and Spanish that address key safety messaging for both pedestrians and motorists, with creative deliverables including standard graphics, interactive content such as Graphics Interchange Formats (GIFs), and videos. The campaign targets Florida motorists aged 18-64 in fifteen high-incident counties: Miami-Dade, Broward, Hillsborough, Orange, Palm Beach, Pinellas, Duval, Lee, Volusia, Polk, Brevard, Seminole, Sarasota, Leon, Pasco, and Manatee.

The vendor must develop and implement a comprehensive advertising strategy for placement across Facebook, Instagram, and YouTube, with optional coverage on Twitter and Snapchat based on campaign strategy. Advertising on TikTok is expressly prohibited. The vendor is required to deliver completed analytic reports detailing total impressions, cost per thousand impressions, total clicks, and associated metrics for all advertisements placed during the campaign period. FLHSMV will provide campaign direction, approval authority for all creative materials, target audience specifications, logos, talking points, and an analytic report template to standardize performance measurement.