Background: FLHSMV is leading its Pedestrian Safety Awareness campaign from October 1-31, 2026…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract valued at $35,000 for the production and placement of internet radio advertisements supporting its Pedestrian Safety Awareness campaign during October 2026. The prime contractor shall produce fifteen-second and/or thirty-second radio spots in both English and Spanish, incorporating messaging developed by FLHSMV regarding pedestrian safety protocols and motorist responsibilities. The contractor is responsible for delivering all final audio files to the department and developing an advertising strategy to effectively target Florida motorists aged 18-64 in fifteen high-crash counties: Miami-Dade, Broward, Hillsborough, Orange, Palm Beach, Pinellas, Duval, Lee, Volusia, Polk, Brevard, Seminole, Sarasota, Leon, Pasco, and Manatee.

The contract period spans October 1-31, 2026, with the campaign conducted statewide across the identified target counties. As part of performance requirements, the prime contractor must provide comprehensive analytics reporting, including documentation of all station placements with total impressions, cost per thousand impressions, demographic performance data by target group and county, cost per click metrics, and photographic evidence of advertisements placed across platforms. FLHSMV will provide campaign messaging, talking points, script approval, and an analytic report template to standardize performance measurement across the engagement.