Background: FLHSMV is leading a Child Safety Awareness campaign from August 3-31, 2026, to remind…

The Florida Department of Highway Safety and Motor Vehicles awarded contract C764AC on August 3, 2026, with a contract value of $35,000.00 and a completion date of August 31, 2026. The contract encompasses a one-month Child Safety Awareness campaign targeting English and Spanish-speaking motorists aged 20-40 across 16 Florida counties: Brevard, Broward, Duval, Hernando, Hillsborough, Lee, Leon, Manatee, Marion, Miami-Dade, Orange, Palm Beach, Pasco, Pinellas, Polk, and Volusia. The campaign is designed to educate Florida travelers on critical child safety topics, including school bus safety, school zone compliance, child passenger restraint systems, pedestrian safety, prevention of vehicular heatstroke, and prevention of vehicular back-over incidents.

The prime contractor shall deliver comprehensive graphic design and production services encompassing the creation of all digital advertisements in both English and Spanish for online and social media placement. Deliverables include production-ready graphics, videos, and collateral materials; an advertising strategy optimized for target market reach; and an analytic report template. The contract specifies mandatory campaign placement on Facebook, Instagram, and YouTube, with consideration for Twitter and Snapchat inclusion. The contractor should submit a proposal detailing the number of digital assets to be produced, with preference given to vendors capable of advanced graphic design services, including interactive content such as GIFs and videos.