FLHSMV is leading a Child Safety Awareness campaign from August 3-31, 2026, to remind everyone…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) issued contract C76456 on August 3, 2026, for a Child Safety Awareness campaign with a total contract value of $35,000. The campaign period runs from August 3 through August 31, 2026. The contract focuses on internet radio advertising to educate English and Spanish-speaking motorists across targeted Florida counties, including Brevard, Broward, Duval, Hernando, Hillsborough, Lee, Leon, Manatee, Marion, Miami-Dade, Orange, Palm Beach, Pasco, Pinellas, Polk, and Volusia. The primary target audience comprises motorists aged 20-40 and caregivers of children, representing the demographic with the highest incident rates related to the driving behaviors addressed in the campaign.

The prime contractor shall produce 15-second and/or 30-second internet radio advertisements in both English and Spanish, developing multiple spots with distinct messaging as needed. Deliverables include all final audio files, a comprehensive advertising strategy for optimal market placement during the campaign period, and detailed analytic reports documenting station placements, total impressions, and cost-per-impression data. The FLHSMV will provide campaign messaging, talking points, script direction and approval, graphic accompaniments, and an analytic report template. The campaign messaging emphasizes critical child safety topics including school bus compliance, school zone speed reduction, child seat belt usage, pedestrian safety awareness, heat-stroke prevention, and backing accident prevention.