The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) and the Florida Highway…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) awarded contract C75426 valued at $35,000 on June 8, 2026, for a collaborative promotional awareness campaign with the Florida Highway Patrol (FHP). The contract period runs from June 29 through July 10, 2026, with a completion date of July 10, 2026. The campaign aims to drive audience conversion and engagement through online and social media advertising to promote voting for the Florida Highway Patrol in the American Association of State Troopers Best Looking Cruiser Calendar Contest. Performance occurs statewide across Florida, targeting English and Spanish-speaking citizens of all age groups.

The contractor shall provide comprehensive creative and media services including production and graphic design of bilingual advertisements (English and Spanish), with preference given to vendors offering advanced design capabilities such as interactive content including graphics interchange format (GIF) files and videos. The contractor is required to develop and execute an advertising strategy across mandatory platforms of Facebook, Instagram, and Twitter, with optional placement on YouTube and Snapchat, explicitly excluding TikTok. Additionally, the contractor must deliver all final packaged graphics, video, and collateral files, along with comprehensive analytic reporting detailing total impressions, cost per thousand impressions (CPM), total clicks, cost per click (CPC), and demographic performance data by target group and county. The FLHSMV will provide campaign direction, messaging guidance, logos, graphics, and an analytic report template.