FLHSMV is leading the Never Drive Impaired campaign March 2-31, 2026, to educate motorists regarding…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) issued a contract award on February 23, 2026, for advertising services supporting the Never Drive Impaired public awareness campaign scheduled for March 2-31, 2026. The contract is valued at $25,000 and will be completed by March 31, 2026. The campaign targets Florida motorists aged 18-55 across fifteen counties: Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie, and Volusia. The contracting organization will provide campaign artwork and an analytic report template, while the prime contractor is responsible for printing, installation, and distribution of billboard advertisements, along with performance analytics.

The contractor must deliver comprehensive reporting on advertisement performance, including total impressions, cost per thousand impressions (CPM), photographic documentation of placed advertisements, and return on investment analysis. The contractor's proposal must specify the advertising assets to be utilized, relevant Florida markets to be reached, and detailed breakdowns of production costs and agency fees within the $25,000 budget constraint. Additionally, the contractor must provide a redacted version of the proposal suitable for public records release, as responses are subject to Florida public records requests unless a formal exemption is properly asserted and substantiated.