FLHSMV is leading its Move Over campaign from January 2-31, 2026. FLHSMV seeks to place vinyl and…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract valued at $25,000 for a targeted "Move Over" public awareness campaign to be executed from January 2-31, 2026. The campaign will focus on educating motorists about the Move Over Law, which protects emergency, service, and disabled vehicles on roadways. The contract involves developing and placing vinyl and digital billboard advertisements across key Florida counties, with special emphasis on high-traffic areas in Bay, Broward, Duval, Hillsborough, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, and Volusia counties.

The primary deliverables include printing and installation of billboard advertisements targeting Florida motorists aged 18-64, with comprehensive reporting requirements. The selected vendor must provide detailed analytics post-campaign, including total advertisement impressions, cost per thousand impressions (CPM), photographic documentation of ad placements, and an overall performance assessment. The contract stipulates the vendor will produce truckside billboards and submit a proposal detailing the number and specific market locations of planned billboard advertisements, with FLHSMV providing an analytic report template and final review of campaign performance.