Background: FLHSMV is leading the Arrive Alive campaign from December 1-31, 2025, to promote…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract valued at $35,000.00 for the Arrive Alive campaign, focusing on digital advertising and safety messaging. The contract, identified as C68887, will run from December 1-31, 2025, targeting English and Spanish-speaking motorists and out-of-state travelers aged 20-55 across 15 Florida counties, including Broward, Miami-Dade, Orange, and Hillsborough.

The prime contractor will be responsible for producing comprehensive digital advertising assets, including graphics, videos, and interactive content in both English and Spanish. The campaign will primarily utilize Facebook, Instagram, and YouTube platforms, with optional expansion to Snapchat and X. Deliverables include graphic design, advertising strategy, digital asset production, and detailed analytic reports covering total impressions, cost per thousand impressions, total clicks, and demographic performance data. The vendor is prohibited from advertising on TikTok and must provide final packaged graphics and collateral files to FLHSMV by the contract's conclusion on December 31, 2025.