Background and Purpose: FLHSMV is leading the Arrive Alive campaign from December 1-31, 2025…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract valued at $35,000 for the Arrive Alive campaign, to be executed from December 1-31, 2025. The contract focuses on producing internet radio public service announcements (PSAs) targeting Florida's English and Spanish-speaking motorists and out-of-state travelers aged 20-55, with ad placements concentrated in 15 specific counties including Broward, Miami-Dade, Orange, and Hillsborough.

The contracted vendor will be responsible for producing :15 and :30 second radio spots in both English and Spanish, developing an advertising strategy for maximum campaign coverage, and providing comprehensive analytics. Deliverables include final audio files, a detailed analytical report documenting station placements, impressions, cost per thousand (CPM), clicks, demographic performance, advertisement snapshots, and overall return on investment (ROI). FLHSMV will provide campaign direction, approval of radio spots, and an analytic report template, with the vendor required to implement a unique campaign tracking code for traffic identification in Google Analytics.