FLHSMV is leading the Arrive Alive campaign, to promote safety among Florida drivers and seeks…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract for the Arrive Alive campaign, focusing on truckside billboard advertising to promote driver safety among Florida motorists aged 20-55. The contract, identified as C686A1, is valued at $35,000 and will be executed from December 3, 2025, to March 31, 2026. The target counties for ad placement include Broward, Brevard, Charlotte, Duval, Escambia, Hillsborough, Indian River, Lee, Miami-Dade, Orange, Palm Beach, Pinellas, Polk, St. Lucie, and Volusia.

The prime contractor will be responsible for providing trucks, printing, and installation services for the billboard advertisements. Deliverables include a detailed proposal outlining the number of trucks and specific Florida markets to be reached, as well as comprehensive analytic reports. These reports must encompass total impressions, cost per 1,000 impressions (CPM), photographic documentation of advertisements, and an overall performance assessment. The contract requires the vendor to submit a strategy for maximizing impressions within the $35,000 budget, explicitly detailing production costs and agency fees. Additionally, the vendor must provide a publicly releasable version of their response to comply with Florida's public records request regulations.