Gas & C-Store Advertising Media: Gas Pump Advertising Market: Preferred Zips Number of Locations… and 4 more items

The Florida Department of Health awarded a contract (C66D90) to an unnamed prime contractor for a comprehensive advertising media campaign, with a total contract value of $30,441.00, effective from November 4, 2025, to February 4, 2026. The contract encompasses five distinct advertising media line items targeting specific market segments within preferred zip code areas, including gas pump advertising, one-sheet posters, laundromat common area posters, hair and nail salon common area posters, and bar media advertising.

The advertising campaign includes detailed media placements across multiple venue types: 3 gas pump locations with 12 faces, 9 one-sheet poster locations, 6 laundromat poster locations, 18 hair and nail salon poster locations, and 52 bar media locations with 104 total faces. Each line item specifies net media rates, production costs, and estimated 18+ impressions, with total campaign investments ranging from $3,345.00 to $18,000.00 and discount rates between 18.14% and 38.57%. The comprehensive approach suggests a targeted local marketing strategy designed to maximize audience reach across diverse community spaces in Florida.