Background and Purpose: FLHSMV is leading the Arrive Alive campaign from November 3-30, 2025…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract valued at $35,000 for the production and placement of internet radio advertisements supporting the Arrive Alive campaign. The campaign will run from November 3-30, 2025, targeting English and Spanish-speaking motorists and out-of-state travelers aged 20-55 across 15 Florida counties, including Broward, Miami-Dade, Hillsborough, and Orange.

The contract requires the vendor to produce :15 and :30 second radio spots in both English and Spanish, develop an advertising strategy for maximum placement, and provide comprehensive analytics. Deliverables include final audio files, a detailed report with station placements, total impressions, cost per thousand impressions (CPM), demographic performance, advertisement snapshots, and an overall return on investment (ROI) analysis. The vendor will also implement a campaign-specific URL tracking code to enable FLHSMV to monitor traffic through Google Analytics.