Background: FLHSMV is leading the Arrive Alive campaign from November 3-30, 2025, to promote…

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) has awarded a contract valued at $35,000 for the Arrive Alive safety campaign, to be executed from November 3-30, 2025. The contract focuses on developing comprehensive digital advertising materials targeting Florida's English and Spanish-speaking motorists and out-of-state travelers aged 20-55, with ad placements strategically concentrated in 15 key Florida counties including Broward, Miami-Dade, Orange, and Hillsborough.

The selected vendor will be responsible for producing digital advertising assets including graphic design, video content, and interactive media such as GIFs and a six-second bumper ad. The advertising campaign must include mandatory placement on Facebook, Instagram, and YouTube, with optional platforms like Snapchat and X. Specific deliverables include complete graphic and video files, an advertising strategy targeting the designated demographic, and comprehensive analytic reports detailing impressions, cost per thousand impressions, total clicks, and demographic performance metrics. The contract explicitly prohibits advertising on TikTok and requires the vendor to work closely with FLHSMV for direction and approval of all ad graphics and copy.