Labor/Staff Hours: Manage the procurement, placement, and payment of advertising efforts… and 1 more item

The Florida Department of Transportation awarded a contract valued at $3.5 million on September 2, 2026, for the procurement, placement, and payment of advertising services supporting a Fall drug-impaired driver paid media advertising campaign. The contract will be performed through March 31, 2027. The deliverables include labor and staff hours for managing advertising procurement and payment activities, with 900 units quantified at $120 per unit, as well as direct media advertising reimbursement totaling 3,392,000 units at $1 per unit.

The contract encompasses statewide advertising efforts across Florida to promote public awareness regarding drug-impaired driving. The prime contractor is responsible for coordinating the full scope of advertising campaign management and media placement activities. This engagement represents a focused, defined-period initiative to address impaired driving prevention through paid media channels across the state during the fall campaign period.