5.1.3 Create Plan Annually (Creative, Media Buy, Promotional and Educational Items) July 2026 and 11 more items

The Florida Department of Health awarded a contract valued at $496,600.00 to an unnamed prime contractor, effective July 1, 2026, through June 30, 2027. The contract encompasses comprehensive marketing and promotional services designed to support a statewide public health initiative. Core deliverables include the creation and implementation of an annual strategic plan incorporating creative development, media buying, and promotional materials; development of tailored messaging and creative concepts; design and production of advertisements; and execution of a media buying campaign spanning September 2026 through January and March 2027.

Supporting the primary marketing activities, the contractor is also responsible for media buy monitoring, monthly summary reporting throughout the contract period, and a final comprehensive report due in June 2027. The contract line items aggregate approximately 451,600 units of deliverables across multiple task categories, with performance occurring primarily between July 2026 and June 2027, with certain preparatory activities commencing in August 2026. The contract structure emphasizes phased execution, beginning with planning activities in July 2026, followed by development and creative production between August and September 2026, with full implementation and media deployment continuing through the contract conclusion.