BPO - Project Planning and Management & Media Campaign Management: Inclusive of project meetings… and 3 more items

The Florida Department of Health has awarded a contract valued at $75,000 with a period of performance from July 1, 2026, through June 30, 2027. The contract encompasses comprehensive media campaign services supporting an opioid crisis awareness initiative in Okaloosa County. Services include project planning and management, campaign kickoff and onboarding, timeline development, ad production strategy, account management, and final campaign reporting. Additionally, the contractor will develop messaging and brand direction informed by four existing Department of Health campaigns, create a detailed media placement plan with impressions estimations and audience targeting strategies, and establish a flight schedule across designated channels.

The contractor will produce a series of video, audio, and static image advertisements designed to educate youth, young adults, parents, and the general public about opioid crisis resources and services. Video production will include four to eight assets in varying orientations and specifications to accommodate multiple platform requirements, with production utilizing either on-site filming in Okaloosa County or stock footage as appropriate. Spanish-language translation and production are available upon request. Media placement services will deploy approved advertisements across a mix of channels including social media platforms (Facebook and Instagram), over-the-top streaming (YouTube), Reddit, podcasts, and broadcast or streaming radio, with placement executed through Department of Health-Okaloosa established social media accounts throughout the contract period.