Develop and execute a paid media strategy across the following channels April 2026 June 2026…

The Florida Department of Elder Affairs awarded a contract on April 20, 2026, with a contract value of $56,500.00 for paid media strategy development and execution. The period of performance extends from April through June 2026, with an additional campaign phase scheduled for August through October 2026. The contract encompasses the creation and management of a comprehensive paid advertising campaign across multiple digital channels designed to reach target audiences through English and Spanish language content.

The deliverables include digital advertising campaigns on social media platforms (Facebook and Instagram), professional networking platforms (LinkedIn), and paid search engines, along with associated campaign management, optimization, and reporting services. The contractor is responsible for developing creative collateral as necessary, implementing audience targeting strategies utilizing first-party data and cross-device reach capabilities, and optimizing campaigns toward lead generation and conversion objectives. The scope of work encompasses paid media placement, campaign management, real-time optimization, reporting analytics, and creative development services to support the Department of Elder Affairs' awareness and lead generation objectives.