Southeast Florida Action Network (SEAFAN) and Reef Injury Prevention and Response (RIPR) Public… and 1 more item

The Florida Department of Environmental Protection (DEP) has awarded a contract valued at $34,000 for a public service announcement (PSA) media campaign focused on protecting Florida's coral reef. The project targets boaters, divers, snorkelers, and fishermen in Palm Beach, Broward, and Miami-Dade counties, with a media distribution strategy spanning Meta and YouTube platforms from January through April 2026.

The contract requires the prime contractor to distribute a 30-second DEP-provided PSA video across social media, allocating approximately 75% of funding to Meta and 25% to YouTube. Campaign activities will strategically align with stakeholder events including the Discover Boating Miami International Boat Show, Tortuga Music Festival, and Air Dot Show Fort Lauderdale. Deliverables include monthly email progress updates and a comprehensive campaign report due May 10, 2026, detailing performance metrics such as impressions, engagement, airtime, video interaction hours, and completion rates. Payment is contingent upon DEP acceptance and submission of an itemized invoice, with partial payments permitted.