The Blanket Purchase Agreement (BPA) was awarded by the Federal Emergency Management Agency (FEMA) to The Advertising Council Inc., doing business as AD Council, a non-profit organization. The BPA, valued at $9,995,231.00, is for media advertising services to support FEMA's public awareness campaigns, particularly related to the Ready Campaign for emergency preparedness. The period of performance is from February 13, 2020 to February 26, 2025. The AD Council, as a leading non-profit in public service communications, has the expertise to create and implement large-scale, multi-platform public awareness campaigns for federal agencies on critical social issues. Through this BPA, as well as other Indefinite Delivery Contracts with FEMA and the National Highway Traffic Safety Administration (NHTSA), the AD Council provides media outreach, public education, and communications services on topics such as emergency preparedness, traffic safety, substance abuse prevention, and suicide prevention. These contracts allow federal agencies to efficiently procure the AD Council's services to address a wide range of government initiatives and serve the public interest.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| P00001 | Terminate for Convenience | $0 | 2/19/25 | |
| Not listed | Not listed | $0 | 2/13/20 |