Communicating for health equity in digital environments

Active Project Grant Awarded Last action

Award ID
R01CA289552
Recipient
Awarding agency
Obligated
$4,026,683

Award facts

Assistance listing
93.393 Cancer Cause and Prevention Research
Completion date 51% complete
Place of performance
Atlanta, GA 30303, USA

Award details come from USAspending.gov.

Description

As the agency reported it.

Abstract
Smoking is increasingly concentrated in socioeconomically disadvantaged populations that might not have been reached by the policies and communication campaigns to the same degree as the more prosperous groups. In the rapidly changing media landscape, new approaches to developing and testing messages are needed. This project will use an innovative combination of qualitative, eye tracking, and quantitative (discrete choice experiment, randomized clinical trial) studies to develop and evaluate tobacco education message strategies delivered on digital channels that communicate complex scientific concepts to the public, particularly the priority populations. These strategies will be developed in the context of the FDA-proposed BAN on menthol in cigarettes and flavors in cigar products ("flavor BAN"). Flavor BAN has the potential to save hundreds of thousand of lives, but can be undermined by misinformation and misperceptions. Little research has systematically documented the misperceptions or developed messages to correct them. Our project proposes to address this important GAP by developing and testing strategies to reach priority populations with messages on digital channels. This project will provide that research by pursuing these specific aims: (1) identify effective message attributes for digital channels using a CO-creation approach; (2) quantify the relative importance of different attributes of digital messages using a combination of a discrete choice experiment and an eye- tracking study; and (3) test the impact of messages on behavioral outcomes in a context of digital social media in a randomized clinical trial with a nationally representative sample of flavored combusted tobacco product users. The results will help eliminate tobacco-related disparities and increase the effectiveness of tobacco educational messages among the population for whom anti-tobacco messages have not been optimally effective.

Transactions

Action Obligated Date
Amendment $565,423
Amendment $57,932
Amendment Behavioral intervention to mitigate nicotine addiction in digital environments - smoking remains highly prevalent among socioeconomically disadvantaged… $57,932
Amendment $521,385
Amendment $521,385
Amendment Behavioral intervention to mitigate nicotine addiction in digital environments - smoking remains highly prevalent among socioeconomically disadvantaged… $521,385
Amendment $593,747
Amendment $593,747
Original award $593,747

Subawards

Subrecipient Amount Awarded
National Opinion Research Center NORC Scope of Work Ganna Kostygina, PhD, Senior Research Scientist in NORC’s Public Health Research Department, will serve as Co-Investigator on Dr. Lucy… $19,865
University Of California, Santa Barbara UCSB SOW As a Co-I on this project, Dr. Jiaying Liu’s key role will be to jointly lead the discrete choice experiment with eye-tracking arm of the proposed… $98,935
University Of California, Santa Barbara $131,382
National Opinion Research Center NORC Scope of Work Ganna Kostygina, PhD, Senior Research Scientist Department, will serve as Co-Investigator on Dr. proposed project, Communicating for Health… $19,158
University Of California, Santa Barbara UCSB SOW As a Co-I on this project, Dr. Jiaying Liu’s key role will be to jointly lead the discrete choice experiment with eye-tracking arm of the… $56,602
National Opinion Research Center NORC Scope of Work Ganna Kostygina, PhD, Senior Research Scientist Department, will serve as Co-Investigator on Dr. proposed project, Communicating for Health… $18,453

Quick answers

Who received award R01CA289552?

R01CA289552 was awarded to Georgia State University Research Foundation Inc. by National Cancer Institute (National Institutes of Health) on April 3, 2024.

How much is award R01CA289552 worth?

$4,026,683 has been obligated on R01CA289552.

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