This project to the association of genuine alaska pollock producers (gapp) will support the exploration of expanding the market for wild alaska pollock to higher-end restaurants and other venues…

This $300,000 Project Grant award from the Department of Commerce National Oceanic and Atmospheric Administration under the Fisheries Development and Utilization Research and Development Grants and Cooperative Agreements Program (CFDA 11.427) will support the Association of Genuine Alaska Pollock Producers (GAPP) in exploring opportunities to expand the market for wild Alaska pollock to higher-end restaurants and other venues.

Specifically, the grant will fund two strategic partnerships. First, GAPP will work with the Climate Pledge Arena to feature wild Alaska pollock in various menu items at a designated concession stand for all events over the next year. Second, GAPP will partner with Oak View Group to host culinary sessions with their staff and contractor chefs nationwide to develop new menu items showcasing the versatility of Alaska pollock by incorporating regional favorites and different flavors and cuisines. The grant period runs from October 1, 2023 to October 31, 2024.

This project to the association of genuine alaska pollock producers (gapp) will support the exploration of expanding the market for wild alaska pollock to higher-end restaurants and other venues through two strategic partnerships. Gapp will partner with the climate pledge arena to work with industry suppliers to feature wild alaska pollock in several forms and menu items at a designated concession stand for all events (sporting, concert, etc.) for the next year. Gapp will also partner with OAK view group to host culinary sessions with their staff and contractor chefs across the company (nationwide) to innovate new menu items that showcase the versatility of alaska pollock by tapping into regional favorites and different flavors and cuisines, thereby creating offerings made with alaska pollock at venues across the U.S.