Norfolk botanical garden (NBG) will implement a staff development initiative aimed at equipping staff to effectively utilize digital technology for interpreting plant collections in the new perry…

The Institute of Museum and Library Services (IMLS) awarded Norfolk Botanical Garden, Inc. a $384,407 Project Grant under the Museums for America program (CFDA 45.301) effective October 1, 2025, through September 30, 2027. The award supports a staff development initiative designed to equip personnel with digital technology competencies for interpreting plant collections in the organization's new Perry Conservatory. Key deliverables include the creation of dynamic, interactive digital content that replaces traditional static signage with technology-based interpretive experiences, as well as development of a comprehensive Interpretive Master Plan to establish institutional frameworks ensuring all digital content aligns with organizational goals.

The project leverages evaluation findings from emerging technologies, research conducted at comparable botanical gardens and museums, and stakeholder input from staff to build organizational capacity for introducing innovative, technology-enabled educational experiences. This initiative reflects the Museums for America program's emphasis on collections stewardship, professional development, and strengthened public engagement through strategic, project-based efforts aligned with institutional strategic priorities and demonstrable outcomes.

Norfolk botanical garden (NBG) will implement a staff development initiative aimed at equipping staff to effectively utilize digital technology for interpreting plant collections in the new perry conservatory. The project activities include the creation of digital content for dynamic, tech-based interpretive experiences, moving away from static signage to interactive tools that engage visitors. The initiative also supports the creation of an interpretive master plan that will create a framework for ensuring that all content for digital technology meets institutional goals. Insight gained through evaluation of new technology, research at other botanical gardens and museums, and input from staff who are stakeholders in the program will build the capacity to introduce a new innovative educational technology-based learning experience to the perry conservatory.