SEREIA FILMS INC. WILL INCREASE AWARENESS OF FLORIDA SEAFOOD PRODUCTS BY CREATING FOUR MARKETING VIDEOS. THESE VIDEOS WILL BE DESIGNED TO INCREASE CONSUMER AWARENESS OF THE PROCESSES INVOLVED IN HARVESTING AND CULTIVATING SEAFOOD HIGHLIGHTING FLORIDAS AQUACULTURE PRODUCTS. THE OUTCOMES OF THIS PROJECT INCLUDE INCREASED CONSUMER INTEREST IN AND SALES OF FLORIDA SEAFOOD SUPPORTING THE GROWTH OF LOCAL SEAFOOD BUSINESSES AND RELATED ECONOMIC ACTIVITY. THE PRIMARY BENEFICIARIES OF THIS PROJECT ARE THE LOCAL FARMERS IN FLORIDA AS WELL AS THE CONSUMERS WHO PURCHASE AND ENJOY THIS REGIONAL FOOD SOURCE. SEREIA FILMS INC. WILL MANAGE THE PRODUCTION OF THESE VIDEOS ENSURING HIGHQUALITY CONTENT THAT EFFECTIVELY COMMUNICATES THE VALUE AND ORIGINS OF FLORIDA SEAFOOD. THE VIDEOS WILL BE AVAILABLE FOR SCREENINGS AT LOCAL EVENTS AND WILL BE FREELY ACCESSIBLE ONLINE CONTRIBUTING TO BROADER MARKET DEVELOPMENT FOR THESE LOCAL FOOD PRODUCTS. THE PROJECT AIMS TO ESTABLISH A GREATER VALUATION OF FLORIDA SEAFOOD AMONG CONSUMERS AND CONSEQUENTLY BOLSTER THE ECONOMIC VIABILITY OF SEAFOOD BUSINESSES WITHIN THE STATE.