SID PUBLIC SERVICES ASSOCIATION WILL ENHANCE THE PEARL MARKET BY DEPLOYING A TARGETED DIGITAL AD AND OUTREACH CAMPAIGN. THIS PROJECT WILL RECONNECT EMPLOYEES AND DOWNTOWN RESIDENTS WITH THE MARKET. THE OUTREACH CAMPAIGN WILL ENGAGE FARMERS WITH THE AIM OF INCREASING SALES AND RECRUITING NEW FARMERS AND RETAIN CURRENT FARMERS. PROJECT ACTIVITIES WILL INCLUDE MARKETING SUPPORT AND TRAINING THAT BENEFIT LOCAL FARMERS AND CONSUMERS.