Project Grant AM170100XXXXG077

The Pacific Coast Farmers' Market Association (PCFMA) received a $536,434 Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop and implement video marketing strategies promoting home cooking and farmers' market purchases. PCFMA operates 30 farmers' markets in California and will use live and recorded recipe demonstration videos distributed through email, social media,...

The Agricultural Institute of Marin was awarded $844,515.25 under a Project Grant from the US Department of Agriculture Agricultural Marketing Service's Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen regional mobile farmers market (MFM) service in Northern California from September 2021 through September 2024. Specifically, AIM will leverage its experience operating MFMs in the Bay Area along with sub-awardee Fresh Approach to expand MFM areas served across Northern...

The Oregon Farmers Market Association (OFMA) received a $700,287.66 Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to create the Oregon Farmers Market Learning Network. The three-year program will establish a statewide community of practice of at least 90 farmers markets focused on peer-led knowledge exchange and expert technical assistance in four high-need training areas:...

The Farmers Market Coalition (FMC) was awarded a $761,851.69 Project Grant from the US Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to provide technical assistance resources and capacity building support to farmers markets and state farmers market associations from September 2021 through September 2024. FMC will develop comprehensive online resources on their website including evaluations tools and software...

The Farmers Market Management Services (FMMS Carolinas) will receive $209,121.42 through September 2025 from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP, CFDA 10.175). FMMS Carolinas will establish a statewide North Carolina Farmers Market Network nonprofit organization to develop and distribute tools, techniques, practices and trainings to market managers. It will also promote farmers markets and...

The Department of Agriculture Agricultural Marketing Service awarded a $316,077 Project Grant under the Farmers Market and Local Food Promotion Program to Pajaro Valley Community Health Trust. The grant will sustain and build the capacity of El Mercado farmer's market over three years by doubling foot traffic, agricultural producers, and average gross sales. Activities will focus on increasing foot traffic through consumer marketing and engagement and growing the number of participating...

The Community Farm Alliance (CFA) received a $720,115.90 three-year Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to implement the Farmers Market Resiliency Project in Kentucky. The Project will provide three key services to strengthen and stabilize participating farmers markets in Kentucky. It will offer a streamlined training program with modules tailored for market...

The Department of Agriculture's Agricultural Marketing Service awarded Planting Justice $703,025 under the Farmers Market and Local Food Promotion Program to establish new market access opportunities for small local growers in the Bay Area through September 2024. The project will operate a farmers' market truck serving stops in Oakland and Richmond, establishing market access for at least five growers and serving an estimated 15,600 customers annually. A weekly farmers' market will also be...

The Department of Agriculture Agricultural Marketing Service awarded Universal Schedule & Booking LLC $125,000 under the Farmers Market and Local Food Promotion Program (FMLFPP) from September 30, 2022 to March 31, 2024. The award will support the recipient's planning of a fulfillment platform and technology solution to efficiently market and sell products from local small and mid-size farms directly to consumers. The recipient will research business models leveraging proprietary technology,...

Community Farmers Markets Inc. received a $922,145.80 three-year Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program. Through this funding, Community Farmers Markets will deliver a holistic, four-pronged approach to growing local food systems and removing barriers to food access in the Atlanta, Georgia area. Specifically, the organization will expand local food distribution through farmers...