The project combines social media, true stories, and targeted outreach in an integrated recreational boating and paddling safety campaign

The U.S. Coast Guard's Boating Safety Financial Assistance program (CFDA 97.012) awarded a $100,000 project grant to the Water Sports Foundation, Inc. to implement an integrated recreational boating and paddling safety campaign. The project combines social media, true stories, and targeted outreach to promote safe boating behaviors and reduce accidents, injuries, and fatalities on U.S. waterways. The Water Sports Foundation, a non-profit organization specializing in water sports safety and education, will leverage its industry expertise and extensive network to develop multilingual safety materials, educational content, and public awareness campaigns targeting diverse boating and paddling enthusiasts, including Spanish-speaking, Chinese, and Filipino boaters with limited English proficiency. The 15-month project period runs from July 1, 2024, through September 30, 2025.