To use sophisticated content search marketing techniques to engage the most at-risk and hard-to-reach boaters and paddlers in the united states at the precise moment they are seeking information about…

The U.S. Coast Guard, through its Boating Safety Financial Assistance program (CFDA 97.012), has awarded a $120,000 Project Grant to the Water Sports Foundation, Inc. The grant will fund sophisticated content search marketing techniques to engage the most at-risk and hard-to-reach boaters and paddlers in the United States at the precise moment they are seeking information about these activities. The Water Sports Foundation, a non-profit organization focused on promoting safe and responsible paddling, will utilize this funding to conduct public relations campaigns, social media engagement, TV programming, retailer partnerships, and develop informational materials on boating and paddling safety. The grant aims to reduce accidents and increase safety on domestic waterways by reaching high-risk and underserved boater populations through targeted marketing efforts. This award supports the program's objectives of encouraging greater participation and uniformity in promoting safe recreational boating practices nationwide.

To use sophisticated content search marketing techniques to engage the most at-risk and hard-to-reach boaters and paddlers in the united states at the precise moment they are seeking information about the activities.