The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $317,362.15 Project Grant under the Farmers Market and Local Food Promotion Program (CFDA 10.175) to the Heritage Wellness Collective in Claremont, California. The grant will fund a four-month program offered twice per year to equip 10 local agricultural producers, including 4 with 0-1 years of experience, with the knowledge, practical skills, and ongoing guidance needed to successfully market, sell, and scale their products at farmers markets. The program will be delivered through online gatherings, in-person workshops, mentoring, and peer-to-peer support, covering topics such as branding, marketing strategies, and business expansion. Additionally, a monthly "Farmers Market 101" workshop will be open to the public. The project aims to measure outcomes including business and profit growth for producers, increases in the quality and customer engagement of local farmers markets, and reductions in food waste. The grant period runs from September 30, 2024 to September 29, 2027.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $247.4k | 10/28/24 |