The U.S. Department of Agriculture's (USDA) Agricultural Marketing Service awarded a $542,462.78 Project Grant to Leprendo, a minority-owned for-profit organization, under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant will be utilized from September 30, 2024, to September 29, 2027, to develop an online marketplace integrated with short-form video content. This initiative aims to empower small and mid-size farmers, particularly those in traditionally underserved communities in Southern California, by directly connecting them with consumers through innovative digital marketing strategies. Key project goals include increasing farmer sales through online direct-to-consumer channels, educating farmers on successful use of short-form video platforms, and developing a logistical support system. The grant will leverage collaborations with local micro-influencers to produce compelling video content that showcases the unique stories and high-quality products of the participating farmers, thereby driving consumer interest and sales.
Generated 3/25/25, 1:47 AM