The rock front ranchs RFR project goal is to increase market access to organic products by improving the efficiency of transporting organic fruit to organic minded consumers and generating…

The rock front ranchs RFR project goal is to increase market access to organic products by improving the efficiency of transporting organic fruit to organic minded consumers and generating employment opportunities. Rock front ranch RFR has provided organic jujube fruit to 29 retailers in southern california since 2017. Recently the ranch has endeavored to expand to serve additional customers in the northern california region. Those efforts have been curtailed by lack of sufficient transportation capabilities and the prohibitive expense of contracting for thrid party delivery. The addition of two delivery trailers would allow RFR to provide both fresh and dried organic jujube fruit to at least 39 additional customers in northern california. Two trailers will provide the capacity to deliver fresh and dried organic jujube fruit to both northern and southern california markets simultaneously increasing efficiency as well as creating two 4 tofour new employment opportunities for residents of the cuyama valley.