GARDENSHARE WILL ESTABLISH A SHARED MANAGEMENT SERVICE FOR THE FARMERS MARKETS IN ST. LAWRENCE COUNTY SLC NY SPECIFICALLY IN CANTON GOUVERNEUR AND POTSDAM TO SIGNIFICANTLY STRENGTHEN THE COUNTYS REGIONAL FOOD SYSTEM AND IMPROVE MARKET OPERATIONS. THIS INITIATIVE ADDRESSES THE LIMITATIONS OF THE EXISTING INDEPENDENTLY MANAGED MARKETS WHICH HAVE RESULTED IN REDUCED RESOURCES DIMINISHED PRODUCER CAPACITY AND CHALLENGES IN GENERATING CONSISTENT SALES FOR LOCAL FARMERS. WITH A DEDICATED FARMERS MARKET COORDINATOR ACTIVITIES WILL ENSURE CONSISTENT AND STABLE COMMUNICATION STANDARDIZED RULES AND REGULATIONS AND A COMPREHENSIVE MARKETING STRATEGY ENCOMPASSING SOCIAL MEDIA CAMPAIGNS HANDSON ACTIVITIES AT THE MARKETS ENEWSLETTERS A LOCAL FOOD GUIDE AND PRESS RELEASES. LOCAL PRODUCERS WILL BENEFIT FROM INCREASED ECONOMIC ACTIVITY AND CONSUMERS FROM IMPROVED ACCESS TO FRESH HEALTHY FOOD FROM THE REGION. WITH A MORE ROBUST MARKET FARMERS AND RANCHERS WILL BE ABLE TO EXPAND THEIR CUSTOMER BASE AND RELIABLY SUPPLY COMMUNITIES WITH FRESH PRODUCE. WITH STRONGER MARKETING CONSUMERS WILL BE BETTER INFORMED ABOUT THE AVAILABILITY OF LOCAL PRODUCTS WITH FOCUS AREAS THAT PROMOTE PURCHASING HABITS SUPPORTING THE REGIONS AGRICULTURAL BUSINESSES.