The Seven Rivers Resource Conservation and Development Area, Inc. will receive $428,352.50 through September 2024 under a Project Grant award from the US Department of Agriculture Agricultural Marketing Service. The grant funding supports a three-year initiative under the Farmers Market and Local Food Promotion Program to raise the collective gross revenue of agritourism operations in southwest Georgia by 50% through intensive online and multimedia marketing, annual meetings and workshops, and planning for a farmer-led agritourism association. By the end of the project period in September 2024, no fewer than 25 farms are expected to report increased sales and understanding of agritourism best practices resulting from this $428,352.50 investment in local food system development.