This $294,000 Project Grant award from the USDA National Institute of Food and Agriculture (NIFA) under the Agriculture and Food Research Initiative (CFDA 10.310) will support the Texas A&M AgriLife Extension Pork Program. The program aims to increase consumer understanding of pork as a nutritious, affordable, and environmentally sustainable protein source, especially as food prices rise. To achieve this, the program will develop engaging online educational materials, including video demonstrations, interactive lessons, and practical resources, and deploy them through the Texas A&M AgriLife ASPIRE platform. The program will also leverage real-world examples, such as virtual facility tours and cooking demonstrations, to make the content impactful. The ultimate goal is to increase consumer confidence in pork and drive significant changes in consumer behavior, leading to increased pork consumption and economic growth for the pork industry. This project will run from August 1, 2025, to July 31, 2028.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $294.0k | 6/30/25 |